Why Are Premium Domain Names So Expensive, and do they help in SEO? | TechNeg

Everyone who starts a blog or a Website faces the challenge of choosing a Domain Name, one which fits their needs and description and comes under the budget. 

When choosing a domain name there are various factors needing attention one of them is "Should I buy a premium domain?". What's a Premium Domain how does it help in SEO?

Let's try to answer the questions, but before that let's understand the Domain and What's a Premium Domain is?

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What is a Domain Name?

A domain name is basically an Address for the Web where your website is located or situated, which is used by the audience to find and view your website. A domain is one of the most important factors which needs to be addressed to achieve success in blogging. Google Search ranking somewhat depends on the domain, as the domains hold the authority known as Domain Authority, which could be seen as the power of the domain to appear before any other domain does.

So the more authority your domain have, the better ranking you'll get. For your domain to gain authority depends on the age of your domain and the quality of your content.

Looking for a Domain name, here's a list of Best Domain Providers in India {alertInfo}

Example of a Domain name:

1. HTTPS (Hypertext Transfer Protocol)
2. WWW (World Wide Web)
3. techneg(Domain Name)
4. .tech(Domain Extension)

What is a Premium Domain?

A premium domain can be described as a high-quality domain that investors often buy and sell to make a profit. These names have a variety of qualities that allow them to outperform others in the key function of a domain, helping users find the website they're looking for. Some qualities of the premium domain are short, catchy, memorable names.

Most of the time a Premium Domain is owned by a Person Entity or an Organisation, but you can purchase a domain which is already owned by someone else using the specified features provided by the major Domain Providers. 

Every Premium Domain doesn't come cheap, as you'll have to bargain with the owner of the Domain to exchange the domain with you for a specified amount. Better the Domain higher the prices will be. 

Now comes the main question of this article, Why are the Premium Domain Names so Expensive?

Why are the Premium Domain Names so Expensive?

Premium Domains are priced high because of the benefits they bring to your websites, such as Domain Authority, good reputation, and healthy traffic stats. And is seen that the Premium domain often has a high search volume which will ensure a steady flow of traffic to your website. 

Benefits of Premium Domain Names

• Less time is needed to advertise your website and people are familiar with the domain
• Since the Domain name is short and clear, customers will have a clear understanding of your business
• Chances of getting backlinks from a reputed site are high
• A Premium Domain contributes to the overall SEO of your website
• A short domain will give you freedom from link shorteners

Now, for our second big question if a Premium Domain Helps in SEO?

Do Premium Domain Helps in SEO?

What is SEO

The full form of SEO, it is known as Search Engine Optimization as the name suggests its the Optimization of Your Content and Structure of Your Site so that Search Engines can understand your site better and you can rank even higher. Search Engine Optimization includes the aspects from your site's structure to every line of content you write in your blog.

SEO is all about structuring your website so that search engines can find the understand it better. If your domain name is shorter and keyword rich, like with premium domains, it’s more likely to appear higher in the search results.

So to answer the question, a Premium Domain does help in the SEO of the website, although just having a Premium Domain will not ensure your website gets the first rank in the Search Positions.

info sourced from Domain.com , Godaddy.com

FAQs about Domains

What’s a TLD?

It’s the prefix that goes at the end of a domain name. TLD stands for top-level domain. It is an integral part of a domain name.

There are many different kinds: .com, .in, .net, etc. Every prefix stands for something specific. .org is typically used by organizations, .net by various networks, and .gov by government institutions. Some TLDs like .com are used for pretty much anything, although the prefix is meant to stand for “commercial”.

There are two types of TLDs: generic or gTLDs and country-code, ccTLDs for short.

What’s a ccTLD?

It is a top-level domain that happens to be related to a country-code - a country-code top-level domain. These prefixes are designed to make region-specific websites easier to find. If you want an audience that is from a specific location - you should use a ccTLD.

What’s a gTLD?

Simple! It’s a generic top-level domain! It’s the widest used kind of TLD. gTLDs have more registrations than all ccTLDs combined.

The gTLDs that you’ll be familiar with are .com, .net, .org, .gov, etc. Every gTLD has a rough guideline of use. .gov is used by government institutions, while .org is typically taken by organizations. There are a lot of up-and-coming gTLDs like .xyz, .online, .shop, and many others!

Can I renew an expired domain? How much does it cost?

You can only 'renew' domains that are still active, but you can 'reactivate' an expired domain for exactly the same price as a renewal. The renewal costs can be found in your account, and the price will depend on the type of domain purchased.